Marketing Operations Manager (CA)

3PL Central is the fastest growing SaaS solution in the third-party logistics market. Keeping up with the massive increase in online retail activity from companies like Amazon, Shopify, and Target and the growth in supply chain logistics can be challenging for warehouses. Born within an active 3PL warehouse, 3PL Central built the first cloud-based warehouse management platform to better serve customers and increase warehouse efficiencies to grow their businesses. We pride ourselves on understanding and delivering best practices and excellence to 3PLs and their customers.

The Role:

As a marketing operations manager, you will work to create scalable processes that ensure best practices in lead generation, database management, sales and marketing analytics, and go to market systems integrations. You will manage all Marketing and Sales vendors and technology, new vendor implementations, and regularly audit system workflows. You will also conduct complex data analyses that will be used to inform strategic decisions by stakeholders from across the company. You will be working in a fast-paced environment managing multiple projects at once.

What You Will Do:

  • Build, manage, and maintain Hubspot campaigns/workflows and be internal company administrator on all things related to Hubspot.
  • Lead scoring models and maintaining post-back to CRM.
  • CRM maintenance of closed leads, building lists for marketing purposes, and outbound calling purposes.
  • Administer and monitor rules of engagement for Sales, Marketing, and Customer Success.
  • Conduct Landing Page A/B tests within Hubspot and potentially VWO or other A/B testing platform.
  • Conduct Email tests for subject lines, copy, call to actions, etc.
  • Onboard new marketing partners/vendors.
  • Manage technical aspects of key marketing and sales systems (marketing automation, CRM) used to generate, distribute, and report on leads and opportunities.
  • Establish and maintain scalable processes that ensure best practices in campaign and lead management.
  • Create, maintain, and report monthly on metrics and analytics for marketing & revenue team success activities, effectiveness, and business impact.
  • Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
  • Monitor and maintain data quality within the marketing database.
  • Evaluate new technologies and add-on applications to improve and optimize marketing team performance.

You Bring / Are:

  • BA/BS or equivalent working experience.
  • Strong analytical skills (including mastery of Microsoft Excel) and experience with reporting and data analysis.
  • Certified and proficient in Hubspot marketing automation and integrating those systems with other technologies, including Salesforce.
  • Salesforce Administrator Certified a plus. Must be willing to get certified as part of role if not currently a Salesforce Administrator.
  • Sales Engagement Platform (e.g., Outreach, Sales Loft, Hubspot) experience a plus.
  • Marketing and Sales vendor management experience a plus.
  • Ability to manage multiple projects at the same time in a fast-paced environment.
  • Technically capable, excellent communicator, and a desire to improve processes.
  • 2+ years of Marketing Communications, Analytics, or Ops experience.

About Us:

We look for team players. Authentic people that strive for excellence and aren’t afraid to be themselves while they do it — because that’s what special teams are made of. If you’re ready to make an impact, take on responsibility, and be a part of our team, then apply to join our team. Our promise is to help enable and equip you for long term success, all while being surrounded by good people looking to do amazing work in our booming space located less than a mile from the beach in El Segundo/Silicon Beach.

 

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